Eamon Arnett's blog

Okay you… yeah, I mean you…

Every SEO Company out there seems to offer a "Free Website Analysis", normally performed by some auto program that automatically crawls your site and tells you what you are missing.

We've been getting a lot of clients ask us why they are seeing different search results. We even have some that test their search against someone in another part of the country. Our standard answer has always been Web History or a different Google data center (both of which are very common). Not to say that isn't still the case, but Google has come out to say that they are testing 40% of searches with different algorithms.

SEO is more that optimizing your site and building links. It actually more than branding and market analysis. SEO is determining what works and what is not working. What pages convert and why. Why do some pages convert more than others and why do some pages need more work to better convert your traffic to leads.

You can still optimize your listing by selecting the correct categories, as well as being consistent with your listings on other websites. Google pulls all those other links to match your listing and give it a better chance to show up no matter where someone searches in your area.

So I know this is an oldie, but there is a ton to learn from this little document. Some make SEO this huge under taking (and in many cases is can be), but really what does the search engines want... They want you to find what you are looking for (period). If they fail to do this, you find that their service is broken, and you move onto some other form of searching. This is why there are few at the top.